About Electronic Menu Boards
Static and backlit menu boards have done a good job of presenting
relevant and timely information to your customers. Now that a new
technology, electronic digital menu boards, has emerged, perhaps it is
time to evaluate it and decide if it will work for you.
Are you thinking about going 100% electronic, or a
combination of static boards and electronic boards? For many
restaurants, the menu does not change often and the ability to make
pricing changes quickly and easily is not as important as other types
of menu presentation. The total electronic look may appeal to your
customers. If a combination of electronic and static menu boards is
being considered, showcasing high margin menu items, specials, or
introducing a new menu item are some of the ways in which electronic
menu boards excel.
Electronic Menu Boards have the
capability to display clear and crisp still pictures or full motion
videos to your customers in a familiar television like format. Whether
the pictures are still, moving, or enhanced with special effects using
flash or other multimedia software, they will make a stronger
impression on a person than a conventional menu board.
Electronic
Menu Boards allow you to make changes to the information you present to
your customers with easy to use editing programs. Change a picture, a
video, a flavor, a menu item, or a price, quickly and easily. Or change
the entire menu from breakfast to lunch using a hotkey.