About Digital Signage Systems

Print based advertising such as posters and pictures have done a good job in presenting relevant and timely information to your customers. Now that a new technology, electronic digital signage, has emerged, perhaps it is time to evaluate it and decide if it will work for you.

Electronic Digital Signage (EDS) requires an up front investment, whether purchased or leased, for the cost of hardware, software, and installation. There are also ongoing maintenance costs.

Costs for creating content are similar up to the point where the media needs to be produced and distributed. At that point EDS has a considerable cost advantage over printed signs (PS) because of the greater cost to print four color or monochrome posters than to electronically reproduce EDS media. The cost of distribution is also less as the media is smaller, or can be done electronically.

In many cases it will also be easier to load and display the new ad in electronic form than to mount and display the new printed sign. There is some evidence that significantly less than 100% of printed signs once distributed, are displayed. If control of the EDS system is centralized than timely distribution and display can be immediately verified

Digital signs enable you to introduce into your customers’ shopping experience the qualities of light, color, motion, cool, state of the art, the total effect of which is difficult to describe in words, but is nonetheless compelling.

Digital signs have the capability to display clear crisp still pictures or full motion videos to your customers in a familiar television like format. Whether the pictures are still, moving, or enhanced with special effects using flash or other multimedia software, they have a better chance of being viewed and remembered than printed posters because of the strong and familiar visual cues inherent in the electronic media.